Second in a series of entries inspired by Social Media Examiner – 26 Ways to Engage With Customers Using Video All quotes come from the article – have a look, it’s an informative lesson in using video.
Short and Snappy
Want to engage your audience with your case studies? Want to improve the “stickiness” of your website?Think about making a short video. Niall Harbison rounded up 10 of the Best Social Media Campaign Video Case Studies.
What you’ll notice is that videos don’t have to be long to be effective. In fact, sometimes the shorter the better.
The beauty of commisioning your own videos is that you’re in charge. If you’ve just got a short message to put across, then commision a quick, punchy video to support that. Ideally, aim for around 90-120 secs for your homepage video and even shorter for product video demos or clips. You can use short teasers on YouTube to drive traffic to your website where you may run a longer more informative video or set of video tutorials.
Whether it’s announcing a new sales and marketing promotion, a getting-to-know-you clip of a new member of staff in your organisation, a new product launch or an upgrade, a video shows your customers, followers and fans exactly what your message is. You don’t have to worry if you have enough material to support a full 5 or ten minute video; the video fits your message rather than the other way around. You can link them in a series on YouTube, or have them stand alone, or as a taster to generating a longer video to go more in-depth to a subject. How could you use a short video?
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Read the full Social Media Article here
