Ninth in a series of entries inspired by Social Media Examiner – 26 Ways to Engage With Customers Using Video All quotes come from the article – have a look, it’s an informative lesson in using video.
Mention video on the web and you instantly think, “YouTube“. Its ease of use, upload and search facility makes it the first stop for people who want to upload video. It’s the go-to site for people wanting to see how something is done – try following written word instructions to make an origami crane. Going to YouTube to watch the video tutorial is quicker and easier. How did we cope without it?
If you use a blog rather than a have company website you can store your videos on your YouTube channel and embed them directly into your blog. People can subscribe to your channel and be updated instantly by email as soon as you add a new video. It’s such a powerful tool that you cannot think of Social Media without it – it seamlessly integrates into Twitter (and twitter clients), Facebook and LinkedIn. Apps are available on Apple products to allow YouTube videos to be watched and shared.
YouTube is now one of the top three search engines. You can ensure that your video is found by making the description of the video as complete as possible. Also, check the autocomplete search box and make sure that your description comes up in there as one of the top 3 autocompletes.
How would you integrate YouTube videos into your Social Media and Website? Do you use YouTube for work or do you think of it as a social resource?