People searching out your content on YouTube? It’s a dream come true!
YouTube have released their list of Top Ten Viewed Ads in the UK. Number 1 was this belter of an ad from T Mobile developed by Saatchi and Saatchi.
Let’s look at some figures.
- 24 million people have viewed this ad to date. These aren’t passive viewers either – they have actively searched it out and asked to view an ad.
- @ 12 million people watch X Factor every Saturday. To get the same reach as YouTube, TMobile would have had to run the ad twice – and then they would be missing out on the people who Sky + the programme and whizz through the ads.
- To advertise during the X Factor is said to cost around £200 000 for a 30 second slot (we’ve also seen figures quoted of £8000 a second, but we’ll go with the lower figure). So to run this ad twice, to get the same reach, would have cost over £1.75M.