Video Post Production/Editing
Make sure your content is remarkable – tailored to your target audience – and that means USEFUL and RELEVANT. Here are some key points for you from a recent Hubspot Blog on video production
Edit your video and be cruel if needs be! You need to get to the point quickly, which is why we spend a lot of time here on condensing our customers’ business message into 60-90 seconds in total in the videos that we produce for website home pages.
You have 6- 8 seconds to capture your viewer’s attention. Make sure that the video is engaging, informative, relevant to the viewer, and that the viewer will clearly understand that the message is for them! Remember, a video on your website homepage doesn’t have to tell the whole story – it does have to make the viewer want to take the action you need them to take though. What is that? Give you their name and email? Call you on the telephone? Use a Contact form? Think it through and ensure the call-to-action is strongly presented in your video.
Here’s Google+ talking Hanging out – all in 61 seconds 
Top Video Production & Editing Tips:
1. The video style needs to evoke the emotional response you want in the viewer. The tone, structure, and pacing of your video has a major influence on its effectiveness and the emotional impact on your audience. Music and sountrack is key here.
2. Use your B-roll Cover up your cuts with b-roll footage that complements the narration. That means use shots of things other than the main subject to create interest and vary what the viewer is seeing, using the sync voice or voice-over as your picture guide.
12. Optimize video text. Keep the style of your text and titles simple, classy, and sharp – They must be READABLE!
You can read the full blog here at Hubspot
